We believe that any action or policy adopted for animal welfare should always be based on the fundamental principles of animals. At Aurora Coop, these principles are based on the Welfare Quality® protocol.
We believe in quality, ethics and sustainability as basic premises to development animal and human welfare, and balance with the environment.
By believing in this human-environment balance, Aurora Coop embraces cooperativism as a business model and a philosophy of life, showing that it is possible to unite the individual and the collective with sustainable development.
This philosophy is the basis to the actions and procedures adopted by the Cooperative in relation to the animals welfare involved in the production system.
In a responsible and ethical way, we believe that any action or policy adopted for animal welfare must always be based on the animals fundamental freedom, referring here to Welfare Quality® – an institution internationally recognized for the expertise in this subject.
Aurora Coop recognizes animals as sentient beings, capable of consciously feeling the most basic sensations and having positive and negative experiences.
Animal Welfare Policy
At Aurora Coop, the fundamental principles of Animal Welfare adopted are based on the Welfare Quality® protocol, which is the foundation of Aurora Coop’s Animal Welfare Program.
Aurora Coop adopts a Zero Tolerance approach to the mistreatment of animals, whether through abuse, neglect or any other action that harms the fundamental principles of animals.
Objective
To provide appropriate treatment for animals, with respect, ethics and care;
Consider the physical and psychological needs of animals, according to species;
Promote the health and quality of life of the animals and people involved in the production system.
Fundamental Principles of Animals
Physiological:
Prolonged absence of
hunger or thirst.
Environmental:
Adapted constructions for
the best comfort.
Behavioral:
Possibility of expressing
natural behaviors
Sanitary:
Absence of pain, illness
and injury.
Psychological:
Absence of fear and stress.
Committee of Animal Welfare
Our actions and referrals that lead to the constant
animal welfare improvement.
Our Committee of animal welfare was formed in 2017 and is composed of trained professionals, who meet and follow the theme evolution at Aurora Coop, and propose new actions and referrals that lead to the animal welfare constant improvement.
A common practice within the Cooperative is the use of specialized consultancies in the area. The goal is to constantly develop and improve sustainable production practices that respect farm animals, and adhere new trends related to the topic. All these consultancies have auditable records, and through them, action plans and investments in the area are generated.
The Cooperative also effectively participates in conferences on animal welfare of sectoral entities, such as the Brazilian Association of Animal Protein (ABPA).
Our Practices
We believe in transforming the world into a fairer, happier and more balanced
place with better opportunities for everyone.
At Aurora Coop, we adopt four pillars as a practice: excellence of good food, construction of adequate accommodation, efficient transport and specialized professionals. All very well structured to ensure quality at all phases, from the creation to your home. Find out our practices here:
To ensure best practices for animal health, we follow the regulations and guidelines of the Ministry of Agriculture, Livestock and Supply (MAPA), Animal Health Defense Services (DSA) and the Brazilian Association of Animal Protein (ABPA).
Aurora Coop has a technical team of approximately 500 professionals made up of veterinarians, zootechnicians and agricultural technicians, and trained producers, to ensure adequate care for animals at all production phases.
These professionals identify early on any abnormality or disease, performing the necessary treatment to ensure the animals good health
Medicines and vaccines are only administered when they are essential, always on the advice of veterinarians and in accordance with the approval and authorization of the Ministry of Agriculture, Livestock and Supply (MAPA) and the Importer Market. The Cooperative does not authorize the acquisition and/or use without proper prescription from the Veterinarian.
Statement of Responsibility
Use of Antibiotics: We believe in its rational and conscious use to ensure the health and well-being of animals.
Our internal policy adopts restrictive measures regarding the use of these substances. If necessary, the medicines are prescribed by qualified professionals, with strict control of the grace period and appropriate indication by species. All the products used are registered with the Ministry of Agriculture, Livestock and Supply (MAPA). And only molecules authorized by the competent bodies and in accordance with the suppliers’ safety regulations are used. In addition, Aurora Coop does not authorize the acquisition and/or use of any substance without the due attention and prescription of the Veterinarian in Charge.
Aurora Coop follows the recommendations of international animal health organizations, such as WOAH (World Organization for Animal Health – One Health Program) Codex Alimentarius (food standards established by the UN, through FAO – Food and Agriculture Organization of the United Nations and WHO – World Health Organization) among other national and international regulations.
Prescriptions are only made by veterinarians, who are constantly in the field assessing individual batches before the drugs are administered.
Attesting to our responsibility for the rational use of antimicrobials in animal production and our commitment to animal welfare, our good production practices programs, implemented and being implemented at Aurora Coop, prioritize the reduction and conscious use of drugs in animal breeding.
With the aim of promoting continuous improvements in Aurora Coop’s Production Systems, in joint action with the field technical areas, the reduction of antimicrobials was carried out in 2023, both qualitatively and quantitatively. As a result, we reduced 56% of the molecules that were normally used, including the critically important class, a very important piece of data to prove our concern and commitment to the rational use of antimicrobials.
The aim of this action was specifically to help reduce the use of medicines in Aurora Coop’s production systems.
It should be noted that their use is aimed at improving the quality of life and welfare of the animals involved in the production chain, avoiding unnecessary suffering of sick animals.
Our Positioning
Feeding
We do not use hormones at any stage of the animal breeding process. In Brazil, the use of any hormone in animal husbandry is prohibited, as determined by Normative Instruction no. 17, of 18 of June 2004.
We emphasize that our animals are not genetically modified and we have not used cloning. The rapid growth, volume and quality of the meat are linked to genetics, nutrition, environment and good management practices adopted in animal husbandry.
That is why we are concerned with providing balanced nutrition to animals, according to each stage of life, investing frequently quality analyzes and animal feed ingredients.
In addition, all the water used in the Cooperative’s production chain is under constant evaluation. The water supplied to the animals and the water used in Frigorific facilities undergo strict criteria and quality control.
Our Positioning
Housing
The animals’ breeding environment has enough space for them to move around, allowing the expression of natural behavior.
Our properties are designed to ensure the animals’ thermal comfort and well-being, with ventilation, humidity, temperature, lighting and quality of the substrates used.
The density used in housing allows a comfortable rest, and facilitates the movement and animals interaction.
To ensure this healthy environment, our technical team is constantly improving and carries out daily technical visits to the properties. Every six months, meetings and training are held with producers to pass on the necessary information and innovations.
Our Positioning
Transport
Constant monitoring from start to finish.
The trucks used to transport the animals are suitable for this purpose, with stocking density controlled by means of specific programming and daily checks, in compliance with current national and international consumer market regulations.
Transporters receive animal welfare training to ensure the quality of the animals during transportation. In order to provide support for all transporters, Aurora Coop developed, in 2023, the Driver’s Handbook for the Transportation of Broilers and Finished Pigs:
This Handbook was developed especially for poultry and pig transporters, with the aim of promoting proper care during the transportation of these animals. With accurate information and practical guidance, this educational tool seeks to ensure the proper and respectful treatment of animals throughout their trip. It underscores the importance of ventilation, adequate temperature and careful handling, providing conditions that meet the biological needs of the animals. This handbook is a fundamental step for the industry to improve its animal welfare standards during transportation.
In view of this care for the animals, all the transport vehicles are tracked throughout the journey, in addition to the checks that are carried out frequently to ensure that the structure of the bodies and the boxes used to transport the animals are maintained.
To reduce the time it takes to transport the animals, Aurora Coop has logistics planning teams that look at the best routes, origins and destinations, calculating the best transport times between the farms and the meat processing plants, minimizing the negative impacts of transport on the animals.
We also provide the meat processing plants with the Live Cargo Accident Manual, which contains all the information on the first procedures to be carried out, in order to offer the necessary support for animal and human well-being in the event of accidents.
The meat processing plants are designed to facilitate animal reception, providing well-being for both the animals and the people involved in the process, following the precepts of animal welfare and the Humane Slaughter Program already implemented at Aurora Coop.
Our Positioning
Production System
Production System Development: Swine
Core farms:
Develop the genetic improvement of great-grandmother females.
Multiplier Farms:
Responsible for the commercial matrices production to replace the UPLs (Piglet Production Unit).
Production:
It is in the piglet production units that the breeding farms females are received and inseminated with male semen from the UDG (Gene Dissemination Unit). At this phase, the piglets stay until weaning, which is around 24 days. Afterwards, they are sent to the nursery.
Nursery:
The animals remain around 40 days. After this period, they are sent for termination.
Termination:
The animals remain until they reach around 120 kg. After reaching the weight, they are sent to the Refrigeration Units.
A standard truck is used to transport the animals, inspected and with a structure approved by the logistics and animal welfare system. In addition, animals must always be accompanied by the Animal Transit Guide and the Health Bulletin.
Production System Development: Birds
Recreation:
It is the beginning of the poultry production system, where chicks are housed at one day of age from the hatcheries of Cobb, Ross and Hubbard grandmothers, and remain on the farm for up to 22 weeks. At this phase, the environment quality is controlled for the best welfare of the birds.
Production:
It comprises the moment of birds transfer at 22 weeks, until slaughter, which normally occurs at 70 weeks of age. This phase marks the beginning of fertile eggs production, and the eggs are destined for the hatchery daily.
Hatchery:
When the eggs arrive at the hatchery, there is a strict temperature control to enter the egg room. After sorting and remaining in stock, the eggs are transferred to incubators, remaining until the 19th day, where they receive the in egg vaccine. Soon after, they are transferred to the hatchers, remaining for another 2 days until hatching, where they will be sexed and vaccinated to be sent to the broiler chicken farms.
Broiler Farms:
Final phase, where the chicks arrive at 1 day old and stay until slaughter, receiving feed and water, with heating and cooling to maintain thermal comfort until they are sent to the Cold Storage Units.
The catching and loading of birds follow all the animal welfare precepts recommended by the technical team and described in Aurora’s Production Manuals.
All trucks, when loaded, must be accompanied by an Animal Transit Guide and a note from the producer’s block, thus proving the origin and destination of the transported animals.
This norm establishes the policy, guidelines, procedures regarding the protection and privacy of personal data to be practiced and respected throughout the Cooperative, in compliance with the General Personal Data Protection Law N° 13.709/2018 (LGPD).
2. LINKED DOCUMENTS
When using this norm, it is necessary to consider:
2.1. Cookie Notice (Attachment I – integrated at the end of this norm).
3. GUIDELINES
For Cooperativa Central Aurora Alimentos (“Aurora Coop”) your privacy is very important, that is why we are committed to protecting the security and privacy of your data. With this Privacy Policy, Aurora Coop intends to clarify in an objective and transparent way:
- What personal data is collected from your navigation on our website;
- How and what they are used for;
- To whom they are disclosed; and
- How they are protected when using Aurora Coop services or visiting its digital platforms.
Important: If you are a private individual, under eighteen (18) years old, we request that when you access and use the Aurora Coop website and need to enter personal information, that your parents or legal guardians do it for you, whose data must be informed, because only people of legal age and capable are authorized to have their data informed through our platforms.
3.1. Aurora Coop Information
Aurora Coop is an agribusiness cooperative, operating throughout the country, producing and selling swine, poultry, milk, fish products and other foods.
All operations are in line with its principles and values, about which you can find further information on the website: https://www.auroracoop.com.br/.
4. DATA COLLECTION
4.1. What data are collected
When accessing the Aurora Coop website and portal, navigation data such as: IP number, access date and time, browsing behavior are collected.
Your personal identification data: name, telephone numbers, email, address, date of birth, CPF, subject, messages and attachments, are only collected in case you communicate with us through our channels.
4.2. How are they collected
Your personal identification and contact information are collected only when you contact us through our available channels (website, social networks) and if you participate in our promotions and marketing actions.
Navigating data are collected through cookies, as explained below.
4.3. What purpose is your data collected for
Personal identification and contact information are used in order to assist you in your doubts, requests, inquiries, returning your contact, establishing this communication and relationship according to your demands.
In case of promotions and marketing actions, the purpose is to enable your participation and eventual awards receiving.
Browsing data (IP number, devices, date, time and access permanency time) are stored as required by the Marco Civil da Internet (Law Number 12.965/2014).
Other navigation information is used to improve your browsing experience, and is obtained with your permission.
All data are stored as long as necessary to fulfill the purpose, after which they are eliminated, following the legal requirements regarding protection and privacy throughout the process.
5. COOKIES OR BROWSING DATA
5.1. What Cookies are
Cookies are small information files that websites visited by the user store on their computer or mobile device. They are mainly used to make websites work or to make them more efficient, as well as to provide information to their owners.
5.2. What cookies are used and their purpose
Aurora Coop uses the following cookies:
Necessary Cookies – These cookies are necessary for the website to function and cannot be turned off on our systems. They are usually only set in response to actions taken by you that correspond to a request for services, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block or alert you to these cookies, but some parts of the website will not work.
Functionality Cookies – These cookies allow the website to provide better functionality and personalization. They may be established by us or by external providers whose services we add to our pages. If you do not allow these cookies, some of these features, or even all of them, may not work correctly.
Analytical Cookies – These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They may be established by us or by external providers whose services we add to our pages. They help us know which pages are the most and least popular and see how visitors move around the website. All information collected by these cookies are anonymous.
Targeting Cookies - Targeting cookies may be set through our site by our advertising partners. They can be used by these third parties to build a profile of your interests based on the browsing information they collect from you, which includes uniquely identifying your browser and terminal equipment. If you do not allow these cookies, you will still see basic advertising on your browser that is generic and not based on your interests.
To access the list of cookies and make your choice, see Cookies Notice, Attachment I at the end of this norm.
You may refuse to receive cookies in your browser or to remove them at any time. Check the options available in your browser menu.
6. CONSENT
By accessing our website and consenting to the use of Cookies, you acknowledge and accept the use of a navigation data collection system with the use of Cookies on your device.
You can change permissions, block or refuse Cookies. However, revocation of consent for the use of Cookies, may turn the website, or some parts of the website unavailable, and in order to use it, it will be necessary to consent to their use.
By using Aurora Coop's services and providing your personal data, you are aware of and consent to the provisions of this Privacy Policy.
7. LINKS WITH EXTERNAL LINKS
Aurora Coop's website may have links with other websites, which have their own practices, privacy and confidentiality policies. If you visit other websites, we recommend that you carefully read their practices and policies. Aurora Coop's Privacy Policy does not cover the practices and policies of third parties, including those who may disclose and/or share information with Aurora Coop.
8. ABOUT THE STORAGE AND PROTECTION OF YOUR DATA
Your data is stored in Aurora Coop's own datacenters, located in Brazil.
Your data is kept for as long as you have a relationship with Aurora Coop and for as long as necessary to comply with legal requirements. Data storage time varies according to the purpose for which they were collected, when there is no specific legal requirement.
Your data is protected from threats: destruction, loss, alteration or unauthorized access. Therefore, Aurora Coop follows the security and confidentiality standards and procedures established by Brazilian law.
9. SHARING YOUR DATA OR INFORMATION
Aurora Coop does not sell or exchange your personal data with third parties. In addition to the team itself, Aurora Coop may share your data with service providers and partners, to achieve the purpose of navigating our website, as mentioned above, with the following companies:
- Advertising and digital solutions company that operates and manages the website under Aurora Coop's instructions.
- Customer relationship management platforms through which we manage interaction with users.
- Cookies – as mentioned above.
Aurora Coop may also share your data in order to comply with current law, for tax purposes and to cooperating with the competent authorities.
10. SAFATY WHEN USING AURORA PORTAL
All users who have access to the internet Aurora Portal (“Portal), as authorized by the respective responsible area, for the purposes of sending and obtaining information and documents related to the activities they carry out with Aurora Coop, whether as an individual or as an organization representative, must be aware that:
- The login and password are exclusive to the person (user) or the organization represented by the person, and the user is responsible for ensuring confidentiality and not sharing it.
- Each user has the responsibility to change the password on first access, when required, as well as changing it periodically, as required by the system, or in situations where the user deems it necessary. Password maintenance must be carried out on the Aurora Portal itself.
- Each user is responsible for accessing the Portal with their password, as well as for the documents and information made available there, committing to ensure the correct use of the Portal and the information and documents to which they have access. Any misuse is the sole responsibility of the user, or the company represented, where applicable.
- Companies that designate their representatives to carry out this access on their behalf must guide them regarding this policy, in particular the precautions established here.
11. INTERNATIONAL DATA TRANSFER
Aurora Coop does not transfer your personal data to other countries.
12. YOUR RIGHTS
You can request, free of charge, and at any time:
a) Information if there is some processing of your personal data by Aurora Coop;
b) Access to your personal data by requiring its submission by printed or electronic;
c) Correction of your personal data that is inaccurate, incomplete or outdated;
d) Request the anonymization, blocking or elimination of unnecessary, excessive or processed data in violation of the law;
e) The portability to another service or product provider, upon express request, subject to our commercial and industrial secrets, as well as official regulations on this matter;
f) Elimination of your data processed based in your consent, in accordance with the law;
g) Revocation of your consent to the collection and processing of data, in accordance with law.
13. HOW TO CONTACT US
Your request, regardless of the reason, must be made by email sent to [email protected], clearly informing your request.
To ensure that you are correctly identified as the owner of the personal data you are requesting, we may request documents that can prove your identity.
14. PRIVACY POLICY CHANGES
The current version of the Privacy Policy was elaborated and last updated on: 07/04/2022.
This Policy, as well as our practices regarding privacy and data protection, are constantly revised and updated so that they are adequate to the highest national standards, and may be changed at any time.
Any changes will take effect from their publication on our website. We recommend periodically visiting this section. Your prior consents to the changes will remain valid.
15. DISCLAIMER
Aurora Coop is not responsible for:
I - any consequences arising from the negligence, imprudence or malpractice of users in relation to their data.
II – Inaccuracy of the information entered by the user in the records necessary for the use of Aurora Coop services; any consequences arising from false or maliciously entered information are the sole responsibility of the user.
III – Actions by third parties, such as hackers, unless Aurora Coop's faulty conduct is proven.
In case of security incidents involving your personal data you will be notified, as well as the National Data Protection Authority.
16. DATA PROTECTION OFFICER
If you have any questions about this Privacy Policy or about the personal data we process and to exercise your rights as a holder, you can contact Aurora's Personal Data Protection Officer via e-mail: [email protected].
17. ATTACHMENT I
COOKIES NOTICE
For Cooperative Central Aurora Alimentos ("Aurora Coop") your privacy is very important, that’s why we are committed to protecting it, as stated in our Privacy Policy. Thus, we created this Cookies Policy to clarify the use of cookies on our website.
The term "cookies" as used in this policy, includes other data storage technologies and similar locations.
1. What cookies are
Cookies are small information files that websites visited by the user store on their computer or mobile device. They are mainly used to make websites work or be more efficient, as well as to provide information to their owners.
Cookies help us to make improvements to our website, from the users' navigation, even without obtaining their identification data.
2. What cookies are used for and their purpose
Necessary Cookies – These cookies are necessary for the website to function and cannot be turned off on our systems. They are usually only set in response to actions taken by you that correspond to a request for services, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block or alert you to these cookies, but some parts of the website will not work.
Functionality Cookies – These cookies allow the website to provide better functionality and personalization. They may be established by us or by external providers whose services we add to our pages. If you do not allow these cookies, some of these features, or even all of them, may not work correctly.
Analytical Cookies – These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They may be established by us or by external providers whose services we add to our pages. They help us know which pages are the most and least popular and see how visitors move around the website. All information collected by these cookies are anonymous.
Targeting Cookies - Targeting cookies may be set through our site by our advertising partners. They can be used by these third parties to build a profile of your interests based on the browsing information they collect from you, which includes uniquely identifying your browser and terminal equipment. If you do not allow these cookies, you will still see basic advertising on your browser that is generic and not based on your interests.
Aurora Coop uses the following cookies:
Necessary Cookies:
Functionality Cookies:
Analytical Cookies:
Targeting Cookies:
You may refuse to receive cookies in your browser or to remove them at any time. Check the options available in your browser menu.
Settings
This website uses Cookies. Configure preferences.
COOKIES NOTICE
For Cooperative Central Aurora Alimentos ("Aurora Coop") your privacy is very important, that’s why we are committed to protecting it, as stated in our Privacy Policy. Thus, we created this Cookies Policy to clarify the use of cookies on our website.
The term "cookies" as used in this policy, includes other data storage technologies and similar locations.
1. What cookies are
Cookies are small information files that websites visited by the user store on their computer or mobile device. They are mainly used to make websites work or be more efficient, as well as to provide information to their owners.
Cookies help us to make improvements to our website, from the users' navigation, even without obtaining their identification data.
2. What cookies are used for and their purpose
Necessary Cookies – These cookies are necessary for the website to function and cannot be turned off on our systems. They are usually only set in response to actions taken by you that correspond to a request for services, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block or alert you to these cookies, but some parts of the website will not work.
Functionality Cookies – These cookies allow the website to provide better functionality and personalization. They may be established by us or by external providers whose services we add to our pages. If you do not allow these cookies, some of these features, or even all of them, may not work correctly.
Analytical Cookies – These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They may be established by us or by external providers whose services we add to our pages. They help us know which pages are the most and least popular and see how visitors move around the website. All information collected by these cookies are anonymous.
Targeting Cookies - Targeting cookies may be set through our site by our advertising partners. They can be used by these third parties to build a profile of your interests based on the browsing information they collect from you, which includes uniquely identifying your browser and terminal equipment. If you do not allow these cookies, you will still see basic advertising on your browser that is generic and not based on your interests.
Aurora Coop uses the following cookies:
Necessary Cookies:
Functionality Cookies:
Analytical Cookies:
Targeting Cookies:
You may refuse to receive cookies in your browser or to remove them at any time. Check the options available in your browser menu.
3. You can choose your cookies setting
In order to use our website, it is necessary to opt for the cookies as shown below. Whenever you want to change your option, you can access this website and "change the cookies settings", which will take effect from that change.
Please choose your options, being aware that without certain cookies some functions may be unavailable:
